Tracking studies are conducted on a long term basis generally yearly. Tracking studies help to understand changes overtime with respect to Brand awareness and usage, Brand image, Customer loyalty and retention, Attitudes and images tracking and advertising awareness on a continuing basis.
This in turn helps clients to evaluate and improve their brand performance overtime. We have been doing many Tracking studies globally for different clients providing insights on their product and service regularly.
We've provided an overview of our approach, please Contact Us so we can address your objectives/requirements.